More memorable than a name, a smart business logo is an important marketing tool for any brand or business. Logos like those of Nike, Starbuck’s, Coca-Cola and MTV are known the world over. These logos prove the importance of an intelligent design representative of the brand, and appealing to the company’s target audience. This infographic, made by Company Folders, outlines how to design the perfect business logo. It explains how to make a logo that is enticing, unique, timeless, new, simple and consistent. It also provides details about how to incorporate each of these traits into the logo through effective design strategies. What are some of your favorite company logos?