Social media has changed the way we communicate. It connects people from all corners of the globe, allows us to effortlessly stay in touch with family and friends, and offers a unique platform for sharing news and information. Social media has also changed the way we do business. Social media marketing has been around since the days of LiveJournal and Myspace. But over the past few years, it has become especially critical as more people of every demographic have joined the legions of social media users. As with any business practice, there are several strategies for success, and several common pitfalls. This infographic outlines 36 rules of social media marketing, with tips like how to talk to viewers without sounding to “salesy,” and how to build a strong, positive online presence.