Social media can make or break a company. Those who use it well tend to experience much greater success than their less social savvy counterparts. Business Coaches Sydney, an Australian sales, marketing, and coaching firm, made this infographic called “6 Ways Social Media Can Help Build Customer Loyalty.” The infographic begins by explaining how now, more than ever, customers are willing to stray from their favorite brands in favor of better deals or better marketing. Then, it offers 6 ideas for businesses to reel in and retain customers. Tips include audience interaction; developing an engagement plan; engaging with the most active advocates; offering benefits and other rewards; re-sharing your best content; and providing a sneak peek inside your company.
