Kanye West, also known as Yeezy, has played a major role in modern rap and hip-hop, and his influence in pop culture is undeniable. Whether for his lyrical prowess, his ego, or his marriage to Kim Kardashian, you’d be hard pressed to find someone who hadn’t heard of Kanye. This infographic, created by Reddit user Abhi Sroya, is titled “The Yeezy Effect.” It illustrates the effect Kanye has had on the Adidas brand since the shoe moguls poached the recording artist from Nike in 2013. According to the infographic, since Kanye got involved, Adidas’ stock value has more than doubled. A graph shows each of the Kanye products, its value, and the amount of sales it garnered.
