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Cognitive Bias Codex

May 29, 2018 By Content Geek

Cognitive bias is a mistake in memory, reasoning, or other thought process that occurs as a result of someone’s preconceived beliefs. Cognitive bias designhacks.co can be dangerous or harmful as it limits people’s perception and may influence their behavior. Design Hacks compiled data from Wikipedia and made this infographic titled “Cognitive Bias Codex.” It breaks down cognitive bias and describes how it occurs in the brain. On the top left of the graphic is a section titled “What Should We Remember,” which discusses how bias affects memory. Going clockwise, the next section is “Too Much Information,” which discusses why some pieces of information are more memorable than others, particularly when there is a lot of information being digested. Next is a section called “Not Enough Meaning,” which describes how we “fill in” meaning when there is not enough information to formulate a complete picture. Finally, there’s a section called “Need to Act Fast,” which describes how cognitive bias plays into behavior.

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