It’s well-known that different colors evoke specific emotions. For instance, blue can evoke calm and confidence. Companies have utilized colors to evoke emotions in consumers. A Reddit user made this infographic called “Color Emotion Guide.” It shows colors including yellow, orange, red, lavender, blue, green, and gray, the emotions they evoke. On the right side are the names of the companies that use each color in their logo. The colors and company logos are organized in an eye-catching and easy-to-read rainbow pattern. There are also a few companies, in the upper right corner, which utilize a mixture of colors in their logo to convey diversity.
