Search engine optimization is critical to getting content noticed on the Internet. Businesses, in particular, must optimize their web pages and posts to grab the attention of prospective and current customers. This infographic is a helpful step-by-step guide to web page optimization. There are 10 steps offered. The first suggests making a list of competitive websites. Other tips include gathering a list of competitive keywords and phrases; upgrading your content management system; using meta-tags; analyzing and creating site maps; adding a social share button; using calls to action; linking internal websites; and creating strategic pay-per-click.