Visual Website Optimizer created this infographic outlining the anatomy of a perfect online checkout page. The infographic explains how a well-structured checkout page and process can benefit e-commerce businesses and boost sale conversions, turning shoppers into buyers and deterring patrons from abandoning items in their online shopping cart. The infographic illustrates how a combination of four elements: functionality, usability, security and design, is essential to creating an effective checkout process. Advice includes making it simpler for users to log in or create a store account; clearly displaying cart details, including photos of the merchandise and the final price including shipping and taxes; and streamlining the final payment and confirmation process.
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