The Blogging Food Groups: A Well-Balanced Diet of Content

A well-balanced diet is essential for overall health and wellbeing. And as nutritious keeps the human body running like a well-oiled machine, engaging, quality content fuels a successful blog. This infographic was created for the LinkedIn Marketing Solutions Blog. It uses the marketing analogy of blogging food groups, a strategy that was originally coined by Rick Burns of Hubspot in 2009. The graphic details the staples of a well-balanced blog, likening each type of content to a specific food group. It also provides information on how to create a blogging “meal plan,” and how much of each “food group” of content to incorporate for optimum success.