Contemporary consumers are able to communicate with friends, family, acquaintances and the world at large at the mere touch of a button. Whether using a tablet to post a Tweet whilst riding the subway to work or sharing a Snapchat via smartphone during a night out with friends, technology enables us to connect and share from just about anywhere. This infographic, shared by Social Media Today, illustrates the idea that mobility is as essential to marketing as it is to other forms of communication. The infographic explains the state of mobile marketing in the year 2015 using data compiled by JBH Marketing and Smart Insights.
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