The Psychology of Presidential Campaign Signs

With the 2016 presidential election drawing near, candidates are kicking their campaigns into high gear. Their names and slogans appear just about everywhere, emblazoned on coffee mugs, T-shirts, billboards and bumper stickers. They also make regular appearances in the daily news, and in political TV commercials. Build a Sign created this infographic to explain the psychology of presidential campaign signs and advertisements. The infographic uses historical examples to outline the seven types of propaganda used in campaign branding—such as making a candidate seem down to earth, using negative connotations or nicknames to slam the candidate’s opponent, or employing celebrities to endorse the candidate— and details how such tactics affect voters.